THIS SUMMER, INCORPORATE A CLEAN, KIND SKIN CARE ROUTINE AND WEAR YOUR SUNGLASSES!

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Let’s be honest: the summer sun can be harsh on skin and your eyes— especially as we age.

I turned 70 this year. Honestly, there are a few things I'm not happy about when it comes to being chronologically gifted. But one thing I've learned when it comes to skin, if you’re over 50, your skin has different needs. It's more sensitive to sun, more prone to dryness, and often slower to recover from stress. But that doesn’t mean you need a drawer full of trendy miracle creams or invasive treatments.

At KINDri, we believe in straightforward skin care made from clean, effective ingredients that support skin’s natural resilience — especially in the summer months.

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1. The Sun is Strong. Your Skin Care Should Be Smarter.

As skin ages, it becomes more vulnerable to UV damage, dark spots, and uneven texture. Sunscreen is a must, but so is what goes underneath. Our KINDri serums are made to hydrate, nourish, and calm skin, making them an ideal base for your daily SPF.

Ingredients like prickly pear seed oil and vitamin C provide natural antioxidants and anti-inflammatory support without clogging pores or irritating sensitive skin.

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2. Sunglasses: Not Just a Style Statement

Squinting in the summer sun isn’t just uncomfortable — it’s also one of the fastest ways to deepen fine lines around the eyes. The delicate skin in this area is thinner and more prone to early aging.

Wearing a quality pair of UV-protective sunglasses is more than a fashion choice — it’s skin care. Protecting your eyes prevents squinting and helps maintain the integrity of the skin around them. Bonus: it also helps reduce sun sensitivity and eye strain.

Pair your sunglasses with KINDri’s hydrating serum for the eye area, and you’ve got a simple, effective defense against crow’s feet — no injections required.

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3. Mature Skin Needs Fewer Steps, Not More Products.

There’s wisdom in simplicity. Instead of layering on six different formulas, choose high-performance products that do more with less. KINDri focuses on targeted, plant-based ingredients that restore balance, support collagen, and leave skin feeling soothed — not overwhelmed.

Our Cactus + Pomegranate Serum is a favorite for summer:

• Brightens skin tone

• Reduces redness

• Gently supports elasticity

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4. Hydration is Key to Radiant Skin — at Every Age

As we age, our skin holds less moisture, especially in the warmer months. KINDri’s botanical oils and serums help skin stay soft, calm, and hydrated — even in dry heat or humidity.

Apply a few drops on damp skin morning and night. It helps seal in hydration and leaves the skin feeling smooth, not greasy.

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5. Skin Care That Honors Where You Are

There’s nothing wrong with wanting to look your best — but it doesn’t have to involve surgery, fillers, or chasing the idea of "looking young." KINDri offers a kind, grounded alternative: skin care that supports how you feel in your skin right now.

With cruelty-free, vegan ingredients and a gentle yet effective approach, we help women over 50 care for their skin with confidence and grace — not pressure.

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Summer Skin That Reflects Your Inner Calm

You deserve skin care that aligns with your values and meets your needs. KINDri products are designed with intention — to support mature skin with purity, potency, and compassion.

This summer, choose calm over chaos, choose kind skin care, choose KINDri, and protect your eyes with UV blocking sunglasses!

Here's to a beautiful summer season whatever that means for you. For me, it'll be doing the work I love, seeing great friends, getting great laughs, taking in the gorgeous flowers in my neighborhood while walking Louie and continuing to honor myself with healthy choices and of course, KINDri!

xo Robin

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