about us
After decades in the treatment room, one thing became clear to me: skincare doesn’t need to be complicated, aggressive, or filled with endless steps to make a meaningful difference. And as our skin changes with age, sometimes what it needs most is a little less — and a lot more care.
That philosophy became KINDri.
I formulate KINDri in small batches in Los Angeles using thoughtfully chosen botanical ingredients, including one enduring obsession of mine: prickly pear cactus seed oil.My focus is simple: to create vegan, cruelty-free skincare for mature, dry, sensitive, and over-treated skin — formulas that feel beautiful to use and easy to live with.I’ve never believed that skincare should be about chasing younger skin. It should be about caring for the skin you’re in — keeping it comfortable, healthy-looking, luminous, and very much your own
CRUELTY-FREE. ALWAYS.
For me, cruelty-free isn’t a trend, a marketing claim, or a box to check. It’s simply how KINDri has always been made.
Every KINDri formula is 100% vegan and cruelty-free, created without animal-derived ingredients and without animal testing. I choose beautiful plant-based oils, butters and botanicals because they belong in my formulas — and because I don’t believe creating effective skincare should ever require compromising our compassion for animals.
Great skincare can be luxurious, effective and a pleasure to use without causing unnecessary harm.
No animal ingredients. No animal testing. No compromise.
Just really good skincare — with a conscience.
KIND TO YOUR SKIN. KIND TO THE PLANET.
From the ingredients I choose to the way KINDri is made and packaged, I’m always looking for ways to make thoughtful choices and create less unnecessary waste.
I work with botanical oils, butters and plant extracts and choose organic and sustainably sourced ingredients whenever it makes sense for the formula.
I don’t pretend that any skincare company can be perfectly sustainable. But I do believe we can keep asking better questions, making better choices and being mindful of what we leave behind.
AGING IS A PRIVILEGE
I’ve spent more than 30 years looking closely at skin, and I don’t believe getting older is something we need to wage war against.
Skin changes. It becomes drier, thinner and sometimes more sensitive. What worked beautifully at 35 may not be what your skin wants at 55, 65 or 75.
My approach is to work with those changes rather than fight them.
My love of plants — and of the desert in particular — has always influenced my formulas. Prickly pear cactus seed oil, aloe vera, botanical oils, fruit extracts and other plant-based ingredients give me an extraordinary palette from which to create.
The goal isn’t to erase your age.
It’s to help your skin look and feel its best at the age you are.
WHY I CREATED KINDri
Over the years, I’ve watched women become overwhelmed by skincare — too many products, too many promises, too many rules about what we’re supposed to fix.
I wanted KINDri to be different.
Beautiful formulas. Thoughtful ingredients. Fewer steps. No animal testing. And skincare that respects both your skin and the fact that you have a life to live beyond your bathroom mirror.
— Robin McDonald
Founder + Formulator